Morton did it...
Why shouldn't corn growers?
And that is just what they are going about doing.
The Corn Belt: Farmers All Ears to Branding?
It's interesting to note that not all commodity markets utilize similar tactics.
For example, the milk industry with it's infamous award-winning Got Milk? campaign, initiated by the California Milk Processor Board in 1993, branded the actual commodity rather than any specific brand in effect constructing a powerful constraint that will weaken "brand" branding campaigns for the foreseeable future. For an excellent history of the Got Milk? campaign and some valuable links see the Wikipedia entry.
See also Branding Commodities for a good discussion and some ideas on branding commodities.
2 comments:
Can you drop me a line, sir? I have a small project (can't find a contact me on the site.. sorry for this roundabout method).
Thanks for writing this.
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